Country of Origin Labeling (COOL)

I wholeheartedly support a robust, voluntary labeling program that provides U.S. producers a premium for the cattle they produce and gives certainty to consumers that they are purchasing U.S. beef.

I wholeheartedly support a robust, voluntary labeling program that provides U.S. producers a premium for the cattle they produce and gives certainty to consumers that they are purchasing U.S. beef.

 

Like many government regulations, mandatory Country of Origin Labeling (mCOOL) did not do what it was intended to do – ultimately costing every segment of the cattle and beef industry, and it did not result in a premium for U.S. producers. Mandatory COOL is not a policy that President Trump has ever called for, as Trump’s own Secretary of Agriculture, Sonny Perdue, affirms. Mandatory COOL was an Obama-era regulation that was later repealed during the Obama Administration. In my job with TCFA, I worked to educate Administration officials on why mCOOL is not good policy.

 

Three of my biggest concerns with mCOOL as it was implemented are that it created additional costs at all levels of our production chain but did not create a return for any. It exempted all further-processed product and product used by food-service and restaurants, and it opened up the U.S. beef industry to billions of dollars in retaliatory tariffs by two of the largest export markets for our products – Canada and Mexico.

 

Without a doubt, America produces the highest quality beef in the world. The beef that is imported into the U.S. is primary lean trim that is used to mix into grind provided to food service. Without that supply of lean trim, more of the high-value muscle on every carcass could be used to satisfy the demand for ground beef, ultimately bringing down the value of the carcass and what a producer is paid for his or her calves.  

 

Again, I fully support a voluntary labeling program that creates meaningful value for cattle producers and consumers alike. My wife is a fourth generation seedstock producer, and our family has a handful of Angus cows south of Canyon. We are passionate about the cattle industry, and I am committed to doing all we can to promote our industry and U.S. beef.

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PO Box 1523

Canyon, TX 79015

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